Sockpuppet (Internet) - Ballot Stuffing

Ballot Stuffing

Sockpuppets may be created during an online poll to submit multiple votes in favor of the puppeteer. A related usage is creating multiple identities, each supporting the puppeteer's views in an argument, attempting to position the puppeteer as representing majority opinion and sideline opposition voices. In the abstract theory of social networks and reputation systems, this is known as a sybil attack.

A sockpuppet-like use of deceptive fake identities is used in stealth marketing. The stealth marketer creates one or more pseudonymous accounts, each one claiming to be owned by a different enthusiastic supporter of the sponsor's product or book or ideology. A single such sockpuppet is acting as a shill; creating large numbers of them to fake a "grass-roots" upswelling of support for a cause is known as astroturfing.

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