Social Media Marketing - Further Reading

Further Reading

  • Kang, Juhee (2011). Social media marketing in the hospitality industry: The role of benefits in increasing brand community participation and the impact of participation on consumer trust and commitment toward hotel and restaurant brands (dissertation). Iowa State University. http://lib.dr.iastate.edu/etd/10447/. Retrieved 8 February 2013.

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    Much reading has brought upon us a learned barbarism.
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