Development of The SIDE Model
The model was first named by Lea and Spears (1991) and later developed in a series of publications (Lea & Spears, 1992; Postmes, Spears, & Lea, 1998; Spears & Lea, 1994). The SIDE model took Reicher's ideas about the crowd, and applied and extended them to computer-mediated communication. Early research in this domain suggested that, similar to deindividuation theory, users of online computer were prone to flaming and other disinhibitions due to a reduction in social cues (Kiesler, Siegel, & McGuire, 1984). The SIDE model was developed, in first instance, to account for contradictory effects of social cues in online groups. SIDE thus assumed that effects in the crowd and in online environments showed some similar properties.
The first comprehensive statement of SIDE was by Reicher, Spears, & Postmes (1995). According to SIDE, a Social identity approach can account for many of the effects observed in deindividuation research and in crowd psychology, as well as in computer-mediated communication. For example, deindividuation has been found to foster group identification and to induce greater opinion polarization in small groups communicating online. In order to understand effects of factors such as anonymity and reduced cues on group behavior, one needs to take the social and inter-group context into account. SIDE argues that anonymity and social context in interaction have cognitive and strategic consequences.
Read more about this topic: Social Identity Model Of Deindividuation Effects
Famous quotes containing the words development of the, development of, development, side and/or model:
“This was the Eastham famous of late years for its camp- meetings, held in a grove near by, to which thousands flock from all parts of the Bay. We conjectured that the reason for the perhaps unusual, if not unhealthful development of the religious sentiment here, was the fact that a large portion of the population are women whose husbands and sons are either abroad on the sea, or else drowned, and there is nobody but they and the ministers left behind.”
—Henry David Thoreau (1817–1862)
“As long as fathers rule but do not nurture, as long as mothers nurture but do not rule, the conditions favoring the development of father-daughter incest will prevail.”
—Judith Lewis Herman (b. 1942)
“They [women] can use their abilities to support each other, even as they develop more effective and appropriate ways of dealing with power.... Women do not need to diminish other women ... [they] need the power to advance their own development, but they do not “need” the power to limit the development of others.”
—Jean Baker Miller (20th century)
“Can anything be more ridiculous than that a man should have the right to kill me because he lives on the other side of the water, and because his ruler has a quarrel with mine, though I have none with him?”
—Blaise Pascal (1623–1662)
“She represents the unavowed aspiration of the male human being, his potential infidelity—and infidelity of a very special kind, which would lead him to the opposite of his wife, to the “woman of wax” whom he could model at will, make and unmake in any way he wished, even unto death.”
—Marguerite Duras (b. 1914)