In the novels and films, Willy Wonka is the eccentric owner of a chocolate factory - a factory that workers are never seen to enter, but that truckloads of chocolate and candy exit. Wonka holds a contest, hiding five golden tickets within the wrappers of candy bars. The individuals lucky enough to find them are promised both a prize and a private tour of his mysterious chocolate factory, where it is revealed he is looking for a successor.
In the 1971 film, Willy Wonka and the Chocolate Factory, he is portrayed by Gene Wilder.
In the 2005 film, Charlie and the Chocolate Factory, he is portrayed by Johnny Depp.
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