Smurfette - Creation and Conception

Creation and Conception

Hal Erickson said in Television Cartoon Shows: An Illustrated Encyclopedia 1949-1993 that the reintroduction of Smurfette as a permanent character in the animated series was "bowing to merchandising dictates" in order to "appeal to little girl toy consumers." Jeffrey P. Dennis, author of the journal article "The Same Thing We Do Every Night: Signifying Same-Sex Desire in Television Cartoons," said that the inclusion of Smurfette in the cartoon version of The Smurfs was likely to serve as an object of heterosexual desire for the other Smurfs and to end speculation arguing that the Smurfs were homosexual. In a response to Dennis's statements, Martin Goodman of Animation World Network, said that Dennis had not taken into account Erickson's comments about merchandising. Goodman further argued that capturing the young female audience would increase ratings, so the networks were more likely trying to pander to young girls than trying to defuse accusations of homosexuality; Smurfette was the most frequently merchandised of the Smurfs.