Smile - Social Behavior

Social Behavior

“Service with a Smile”—This has always been at the core of American businesses since the beginning of the 1900s. Research continually proves that this is true; smiling really does increase attractiveness and likability between humans. In fact, smiling correlates with greater trust, greater financial earnings, and increased interpersonal cooperation. In a time of increased stress due to cutbacks, high debt, and increasing family issues, employees are often required to work with a distressed public. However, a smile tends to convey respect, patience, empathy, hospitality and compassion. For example, when an employee smiles at a stressed customer, and exhibits excellent listening skills, most of the time, there is a report of total satisfaction. Research also reports that people receive more help when they smile. Even the smile of a stranger produces more “Good Samaritan” effects on the receiver. When you smile, even memory retrieval of your name is enhanced as is shown in neuroscience research.

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