Style and Products
Smiggle is known for its innoavative design and use of colour. It has been credited with filling a gap in the Australian stationery market for "fashion-forward, bold stationery". Products of Smiggle come in various bright colours which are generally targeted at children. The store mainly focuses on the selling of stationery, but also sells other items such as USBs and USB hubs, the latter of which are shaped as octopus' or dinosaurs. Luna lights are another item sold at Smiggle.
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