Smartphone - Application Stores

Application Stores


Store 2009 (millions U.S.) 2010 (millions U.S.)
Apple App Store $769 $1782
Blackberry App World $36 $165
Nokia Ovi Store $13 $105
Google Play $11 $102
Total $828 $2155

The introduction of Apple's App Store for the iPhone and iPod Touch in July 2008 popularized manufacturer-hosted online distribution for third-party applications focused on a single platform. Before this, smartphone application distribution was largely dependent on third-party sources providing applications for multiple platforms, such as GetJar, Handango, Handmark, PocketGear, and others.

The iPhone's platform is officially restricted to installing apps through the App Store, through "B2B" deployment, and on an "Ad Hoc" basis on up to 100 iPhones. Through jailbreaking it can install apps from other sources. Other platforms may allow application distribution through additional sources outside of their manufacturer-provided app stores, such as third-party app stores and downloads from individual websites.

Following the success of Apple's App Store other smartphone manufacturers quickly launched application stores of their own. Google launched the Android Market in October 2008. MiKandi launched the first adult app market for smartphones in 2009. RIM launched its app store, BlackBerry App World, in April 2009. Nokia launched its Ovi Store in May 2009. Palm launched its Palm App Catalog for webOS in June 2009. Microsoft launched an application store for Windows Mobile called Windows Marketplace for Mobile in October 2009, and then a separate Windows Phone Marketplace for Windows Phone in October 2010. Samsung launched Samsung Apps for its Bada based phones in June 2010. Amazon launched its Amazon Appstore for the Google Android operating system in March 2011.

The relatively high revenue of U.S. $5782 million in 2012 for Apple's App Store compared to competitor's stores can be attributed to a combination of factors. In large part this can be attributed to having the largest number of apps available and the highest download volume of any mobile app store in 2010, but besides that only 28% of the apps in Apple's App Store were free apps, compared to over 57% in the Android Market. Similarly, Nokia's Ovi Store and the BlackBerry App World both had only 26% of their apps available for free, but both generated higher revenues than the Android Market despite having much lower download volumes.

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