Clients and Awards
SMART's creative work has been recognized at advertising award shows including the Cannes Lions International Advertising Festival, One Show, Clio Awards, New York Festivals and local Australian advertising shows. The business was named B&T Agency of the Year in 2003 and was subsequently recognised in the AdNews Agency of the Year Awards in 2004 and 2005, and both the AdNews and B&T Agency of the Year Awards in 2006. SMART has also featured in the Business Review Weekly Fast100 list of Australia's fastest growing businesses.
The agency is known for taking a selective approach to its clients, focusing on "blue-chip" creative advertisers such as adidas, Coca Cola, Ferrero, Levi's, McDonald's and Unilever.
SMART has been recognised for several Australian agency firsts, such as its appointment by iconic Australian brand Mambo, a client who had previously refused to work with advertising agencies. It has also gained infamy for several unconventional stunts, including sending dwarves to the headquarters of Peugeot in an effort to secure a spot on the car maker's agency pitch list. A stunt that involved agency staff disguising themselves as takeaway delivery drivers to post recruitment advertisements inside competing agencies attracted considerable criticism.
Read more about this topic: SMART (advertising Agency)
Famous quotes containing the word clients:
“...a lot of my people are models. I like that for them. I admire models, so I think that’s right for my people. ...I love it when I have an important [client]. And the pictures and awards. One of my clients has these television awards—a beautiful statue of a woman. I think it’s an Emmy. People would be lucky to get one. She has two. I think that’s great.”
—Elaine Strong (b. 1934)