Slate (magazine) - Background

Background

Slate features regular and semi-regular columns such as Explainer, Moneybox, Spectator, Transport, and Dear Prudence. Many of the articles are short (under 2,000 words) and argument-driven. In recent years, the magazine has also begun running long-form journalism. Many of the longer stories are an outgrowth of the "Fresca Fellowships," so-called because editor Plotz likes the soft drink Fresca. "The idea is that every writer and editor on staff has to spend a month or six weeks a year not doing their regular job, but instead working on a long, ambitious project of some sort," Plotz said in an interview.

In March 1998, Slate attracted considerable notice by charging a $19.95 annual subscription fee, becoming one of the first sites (outside of pornography and financial news) to attempt a subscription-based business model. The scheme did not work; in February 1999, Slate returned to free content, citing both sluggish subscription sales and increased advertising revenue. A similar subscription model would later be implemented by Slate's independently-owned competitor, Salon.com, in April 2001.

On July 15, 2005, Slate began offering a podcast, featuring selected stories from the site read by Slate editor Andy Bowers. The site now hosts several regular podcast "gabfests," or roundtables, covering various topics. The Political Gabfest was the first, headed by John Dickerson, Emily Bazelon and David Plotz. Later, a Culture Gabfest was added. The sports podcast, Hangup and Listen, is the most recent addition. "Slate's Spoiler Special", reviews movies for people who have already seen them.

On November 30, 2005, Slate started a daily feature ”Today's Pictures”, featuring fifteen to twenty photographs from the archive at Magnum Photos that share a common theme. The column also features two flash animated ”Interactive Essays” a month.

In June 2006, on its tenth anniversary, Slate unveiled a redesigned website. In 2007, it introduced "Slate V", an online video magazine with content that relates to or expands upon their written articles.

In 2011, Slate was nominated for four digital National Magazine Awards and won the NMA for General Excellence.

In 2012, Slate launched the Slate Book Review, a monthly books section edited by Dan Kois.

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