History
Sky Sports News launched on 1 October 1998, the launch date of BSkyB's Digital Satellite service, and was BSkyB's first digital only channel. On 10 April 2000, SSN relaunched as Sky Sports.com TV, to tie with the launch of the SkySports.com website.
The channel scrapped its ".com TV" look, and on 1 July 2001, Sky Sports News launched another graphics change. A major part of this was the standardisation, i.e. a more corporate look across the Sky channels. The channel also scrapped its slogan and just paid attention to the fact of the news.
From April 2002, Sky Sports News had another face-lift. The channel stayed in the same studio, but with a silver look replacing the old wooden bench, and there was a promise of being first for breaking news, along with much more useful information.
In 2004, Sky Sports News changed its image, with a more open blue look to the channel. The titles featured players such as Frank Lampard, Tim Cahill, Thierry Henry and Ryan Giggs passing the football to each other and unveiling the Sky Sports News logo. Programmes such as Ford Sports Centre were dropped, and replaced with shows such as Afternoon Report, Evening Update, Good Morning Sports Fans, Through the Night, and Sky Sports News at Ten.
The channel also previously used a different piece of music for each news programme, the most well-known of these being Republica's "Ready to Go", "Surface to Air" by The Chemical Brothers, "Shooting Star" by Deepest Blue, and "Club Foot" by Kasabian.
Read more about this topic: Sky Sports News
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