History and Overview
Skittles were first made commercially in 1974 by a British company. They were first introduced in North America in 1979 as an import confectionery. In 1982, domestic production of Skittles began in the United States.
Skittles' "taste the rainbow" theme was created by New York ad agency D'Arcy Masius Benton & Bowles circa 1994.
On March 2, 2009, Skittles launched a web-based marketing campaign where their official website became a small overlay with options to view different social media sites in the main area, including its official YouTube channel, a Facebook profile, and a Twitter account. The move was debated by people interested in social media.
Skittles is the most popular candy among youth and the second most popular chewy candy, after Starburst, among all persons in the United States.
Read more about this topic: Skittles (confectionery)
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