Release
The audio of Sivaji, which opened on 2 April 2007, saw the biggest response to an Indian soundtrack since the Rajiv Menon multistarrer, Kandukondain Kandukondain, which also had music by A. R. Rahman. There was a pre-order of about 105,000 CDs and 90,000 cassettes before the release in Tamil Nadu, India. Repeat orders were received even by the close of the first day and many retail outlets reported stock outs. By the end of 2 April, the total CD sales had increased to about 140,000 and cassettes had reached 108,000 sales. On the overseas front, the sales of CDs in Malaysia and Singapore reportedly set new records for Tamil films in terms of the amount of tracks sold.
Within the first three days of the release of the Sivaji audio, over 150,000 phone treats (ringtones, truetones and wallpapers) had been downloaded. Over Rs. 5,000,000 ($117,000) was made from this. In the ringtone department, 200,000 ring tones had been downloaded as of 12 April 2007. Ringtones of the song "Athiradee" were the most popular, followed by "Vaaji Vaaji" and "Style" finishing a close third.
Read more about this topic: Sivaji (soundtrack)
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