Release
The audio of Sivaji, which opened on 2 April 2007, saw the biggest response to an Indian soundtrack since the Rajiv Menon multistarrer, Kandukondain Kandukondain, which also had music by A. R. Rahman. There was a pre-order of about 105,000 CDs and 90,000 cassettes before the release in Tamil Nadu, India. Repeat orders were received even by the close of the first day and many retail outlets reported stock outs. By the end of 2 April, the total CD sales had increased to about 140,000 and cassettes had reached 108,000 sales. On the overseas front, the sales of CDs in Malaysia and Singapore reportedly set new records for Tamil films in terms of the amount of tracks sold.
Within the first three days of the release of the Sivaji audio, over 150,000 phone treats (ringtones, truetones and wallpapers) had been downloaded. Over Rs. 5,000,000 ($117,000) was made from this. In the ringtone department, 200,000 ring tones had been downloaded as of 12 April 2007. Ringtones of the song "Athiradee" were the most popular, followed by "Vaaji Vaaji" and "Style" finishing a close third.
Read more about this topic: Sivaji (soundtrack)
Famous quotes containing the word release:
“An inquiry about the attitude towards the release of so-called political prisoners. I should be very sorry to see the United States holding anyone in confinement on account of any opinion that that person might hold. It is a fundamental tenet of our institutions that people have a right to believe what they want to believe and hold such opinions as they want to hold without having to answer to anyone for their private opinion.”
—Calvin Coolidge (1872–1933)
“Come, thou long-expected Jesus,
born to set thy people free;
from our fears and sins release us,
let us find our rest in thee.”
—Charles Wesley (1707–1788)
“The steel decks rock with the lightning shock, and shake with the
great recoil,
And the sea grows red with the blood of the dead and reaches for his spoil—
But not till the foe has gone below or turns his prow and runs,
Shall the voice of peace bring sweet release to the men behind the
guns!”
—John Jerome Rooney (1866–1934)