SIS International Research - History

History

The Early Years (1980s)

• Ruth Stanat founded SIS International Research, Inc. in 1984 on Madison Avenue in New York City as a syndicated market research report company. SIS offered monthly research reports to companies during this period of relatively scarce information on global markets. Key products included the following:

• TECH-SCAN: SIS launched TECH-SCAN, a monthly scanning and research service that reviewed and analyzed the key articles from the vast array of computer and technical journals available.

• SMART OLLIETM: SIS has developed SMART OLLIETM using a data base from Weiner, Edrich & Brown, Inc. WEB. The system, a total Strategic Intelligence System designed for research professionals and librarians, consisted of a comprehensive data base that drew upon the knowledge and abstract data base of the WEB organization.

• In 1986, SIS International became a founding member of the Society of Competitive Intelligence Professionals (SCIP).

• Consulting Services and Systems: SIS launched a methodology that identified and extracted relevant “soft” information from both external and internal organization sources and translated this information into “executive intelligence.”

• Productivity Improvement of Information Management: SIS provided Productivity Improvement Programs for Information Management. The concepts and methods employed in these programs focused on combining business analysis with the creative application of data processing technologies in a results-oriented, operational program.

• "INTELLI-SCAN": INTELLI-SCAN was a network that offered rapid, cost-efficient access to information in the following areas: Competitive Analysis, Product Intelligence, Environmental Scanning, New Business Development, and Technology Assessment.

The 1990s • In 1990, Ruth Stanat (founder of SIS) published The Intelligent Corporation, a book that expounded on effective strategic planning and building the intelligent corporate intranet.

• The “One-Stop Shopping” Service: In the early 1980s, this international research service provided clients with cost-effective and timely research covering North America, Latin and South America, Asia and Western and Eastern Europe, Middle East.

• In 1998, Ruth Stanat published Global Gold: Panning for Profits in Foreign Markets.

• In 1999, Ruth Stanat published her third book, Global Jumpstart : The Complete Resource for Expanding Small and Mid-Sized Businesses.

• In the late 1990s, the SIS global research network spanned over 70 countries and had over 200 local research partners, covering North America, Latin and South America, Asia, Western and Eastern Europe, and the Middle East. SIS served several industries, including the consumer industries, food, pharmaceutical, healthcare, technology, communications and the automotive industry.

• Until the early 1990s, SIS offered a series of syndicated market research reports that included Individual and Multi-Country Studies, Qualitative and Quantitative Surveys, Ad Hoc Research, Competitive Intelligence Monitoring, Customer Satisfaction Surveys, Market Size/Market Potential Surveys, New Product Development Projects, Consumer Attitudes, Advertising Response Testing.

2000s to now

• SIS’ global headquarters expands in the trendy Flatiron district of New York City, offering a global call center, research labs, and expanded international focus group facilities.

• In 2002, the company transformed its logo into a light blue and silver globe.

• In 2005, the company published one of the first books on China's Generation Y.

• In August 2007, the company adopted the slogan "Navigate the Global Economytm".

• In December 2007, the company launched webinar services on global market issues, such as the Middle Eastern market.

• SIS launched SIS Global Growth tm to support clients in their global market expansion with on-the-ground consulting services across different functions.

• In 2012, SIS International Research has conducted research in over 120 countries for over 50 industries.

• SIS launched key regional research hubs in London, Toronto, Mexico City, São Paulo and Shanghai.

• SIS has developed a series of web journals, including The Market Intelligence Journal, The Market Research Journal, Consumer Insights, The Industrial & Business-to-Business Journal, and many more.

• SIS celebrated its 30 year anniversary with a gala at Trump World Bar in New York City, drawing over 150 people from over 4 continents attending.