Siouxland - Occurrence

Occurrence

Orlyn A. Swartz, who came to Sioux City in 1948, purchased the local office of O'Dea Finance Co. and renamed it Siouxland Finance Co. Swartz told Book Remarks that the idea was so new that he asked Harold Murphey, of the Chamber of Commerce, if there would be any objection to using the name. What was perhaps the first business application of Siouxland was still in use after four decades (in 1991), in Siouxland Insurance Agency, a successor company.

A sampling of telephone directories (completed in 1991) showed two businesses using Siouxland in 1950 and nine in 1953, two of which were spelled Sioux Land. By contrast, in the 1990 Sioux City telephone directory there were sixty-five listings under Siouxland, including spelling variants (Sioux Land, Sooland, and Soo Land), and another eleven in the 1990 Sioux Falls telephone directory.

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