Sina Corp - History

History

(Information based on Xin, 2002)

In March 1999, Stone Rich Sight Information Technology Ltd (SRS), established by Sina.com's former CEO and President Wang Zhidong, merged with Sinanet.com, a US website company of Sunnyvale, California. The merging of the two largest Chinese websites formed into the later Sina.com. Since then the service had been extended across the straits and North America, before it extended to Hong Kong in July 1999.

Sina.com overtook the dominant role of Sohu.com for the first time in 1999 by its fast, continuous, and comprehensive reports on the NATO Bombing of the Chinese embassy in Belgrade in 1999, according to CNNIC's survey conducted 2 months after the incident.

Sina.com was the first to be approved for listing on the Nasdaq National market on 13 April 2000, followed by Netease and Sohu, two other web-based companies in China, in June and July respectively. It succeeded in raising US$68,000,000 before Nasdaq plummeted in May 2000. In July 2000, Sina.com was the official website for on-line coverage of the 2000 Summer Olympics in Sydney as selected by the government and the Chinese Olympic committee. (Xin, 2002).

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