Similarity Heuristic - Real-world Examples

Real-world Examples

The similarity heuristic is very easy to observe in the world of business, both from a marketing standpoint and from the position of the consumer. People tend to let past experience shape their world view; thus, if something presents itself as similar to a good experience had in the past, it is likely that the individual will partake in the current experience. The reverse holds true for situations that have proven unfavorable. A very basic example of this concept is a person deciding to get a meal at a particular restaurant because it reminds them of a similar establishment.