Silver Diner - History

History

In 1988, Silver Diner co-founders Robert Giaimo and Chef Ype Von Hengst sought to establish an American family cuisine restaurant that bridged the gap between fast food chains and tablecloth restaurants. Giaimo and Von Hengst spent a year visiting more than 500 diner-styled restaurants in small towns and large cities across the country. Their objective was to better understand how the classic American diner had been successful for more than 100 years.

In 1989, Giaimo and Von Hengst opened the original Silver Diner in Rockville, Maryland. Today, this original location has annual sales of $6 million and remains one of the busiest restaurants of its sizes in the United States. It is the largest chain of diners in America with the highest average sales per store of its kind. Silver Diner Development, Inc. operates 15 restaurants in the mid-Atlantic region of the United States with locations in New Jersey, Maryland, and Virginia, and employs more than 1,100 people.

In 2007, Silver Diner established its first airport location with the opening of its sixteenth restaurant in the AirMall at Baltimore/Washington International Thurgood Marshall Airport (BWI). In 2009, Metro Diner Café by Silver Diner opened in Annapolis, Maryland, operating on a smaller footprint than the Silver Diner Classic freestanding restaurants.

In 2011, Silver Diner released a new commercial promoting their "Fresh and Local" initiative. It featured three local kids (Josh, Malachi, and Sedona) and played on cable stations. The commercial has stopped running however.

Read more about this topic:  Silver Diner

Famous quotes containing the word history:

    The history of progress is written in the blood of men and women who have dared to espouse an unpopular cause, as, for instance, the black man’s right to his body, or woman’s right to her soul.
    Emma Goldman (1869–1940)

    Philosophy of science without history of science is empty; history of science without philosophy of science is blind.
    Imre Lakatos (1922–1974)

    This is the greatest week in the history of the world since the Creation, because as a result of what happened in this week, the world is bigger, infinitely.
    Richard M. Nixon (1913–1995)