Trademark of The Term "Shredded Wheat"
In the United States Supreme Court case Kellogg Co. v. National Biscuit Co. (1938), National Biscuit Co. sued Kellogg, attempting to enjoin Kellogg from using Shredded Wheat as a trade name and from manufacturing the cereal in its pillow-shaped form. The Supreme Court ruled that shredded wheat was generic and not trademarkable; and that in any case, when the first patent for shredded wheat machinery expired in 1912, the right to apply the name "shredded wheat" to the product passed into the public domain along with that patent.
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Famous quotes containing the words term, shredded and/or wheat:
“Orlando. Who stays it still withal?
Rosalind. With lawyers in the vacation; for they sleep
between term and term, and then they perceive not how Time
moves.”
—William Shakespeare (1564–1616)
“For people may not know what they think
about politics in the Balkans,
or the vexed question of men and women,
but everyone has a definite opinion
about the flavour of shredded coconut.”
—Louis Simpson (b. 1923)
“[Tobacco] is a culture productive of infinite wretchedness.... The cultivation of wheat is the reverse in every circumstance.”
—Thomas Jefferson (1743–1826)