Shopping Directory - Business Models

Business Models

  • Charging a one-time and/or recurring listing/review fee
  • Use of affiliate programs of the listed ecommerce sites to earn commissions on referrals
  • Advertising in the directory itself, such as banner ads, contextual ads like Google AdSense or some form of sponsored listings (usually pay per click based)
  • a combination of the above

There are free directories that are updated by volunteers, but they are more the exception than the norm on the Internet today.


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