Partial Areas
Shopper marketing is rooted in consumer marketing and the principles of consumer marketing often apply to shopper marketing. For instance, shopper marketing refers to the marketing stimulus reaching the shopper, which is based on an understanding of the shopper’s buying behaviour. Like the traditional marketing mix, shopper marketing can be divided into four P's: product; price; place; and promotion.
- Product: size, shape, color, material, packing, packing messages, and graphics.
- Price: discounts, bundled offers, price communication, and coupons.
- Place: store concept, lighting, shelves, and placing of special presentations.
- Promotion: packing promotions, store promotions, promotion communications, special presentations, in-store TV, floor stickers, as well as advertising on shopping carts and baskets
Read more about this topic: Shopper Marketing
Famous quotes containing the words partial and/or areas:
“There is no luck in literary reputation. They who make up the final verdict upon every book are not the partial and noisy readers of the hour when it appears; but a court as of angels, a public not to be bribed, not to be entreated, and not to be overawed, decides upon every man’s title to fame. Only those books come down which deserve to last.”
—Ralph Waldo Emerson (1803–1882)
“The ambiguous, gray areas of authority and responsibility between parents and teachers exacerbate the distrust between them. The distrust is further complicated by the fact that it is rarely articulated, but usually remains smoldering and silent.”
—Sara Lawrence Lightfoot (20th century)