Shiseido - Other Brands and Subsidiaries

Other Brands and Subsidiaries

This section may contain wording that promotes the subject in a subjective manner without imparting real information. Please remove or replace such wording and instead of making proclamations about a subject's importance, use facts and attribution to demonstrate that importance.

In addition to producing products under the Shiseido brand, Shiseido also has several other subsidiaries and brands.

  • Aupres is a line of prestige cosmetics and skincare products made and sold exclusively in China.
  • Ayura
  • Bare Escentuals
  • Beauté Prestige International, based in Paris, France, produces perfumes under the Jean-Paul Gaultier, Issey Miyake, and Narciso Rodriguez brands. It also distributes fragrances and men's skincare under the John Varvatos brand.
  • Clé de Peau offers skincare, makeup and bodycare. The most popular item from Cle de peau is the concealer, along with Clé de Peau Beauté.
  • Decléor
  • d-program offers full range of skincare and makeup for sensitive skin.
  • ff and aqualabel are their drugstores line offer cheaper skincare and makeup.
  • IPSA
  • ISO Hair
  • Joico
  • NARS Cosmetics
  • Qiora
  • Revital, line targeting women in their 30s-40s
  • Senscience
  • Serge Lutens
  • UNO, line for men.
  • UV White
  • Zotos International

Until recently, Shiseido also owned ZIRH International, a New York City-based producer of men's skincare and fragrance products under the ZIRH and Corduroy brands. In September 2007, Shiseido sold ZIRH back to an investment group owned by Brian Robinson, the former president of ZIRH. Shiseido continues to own and manufacture the John Varvatos fragrance and skincare brand, and transferred distribution of the John Varvatos brand to their Beauté Prestige International subsidiary.

Read more about this topic:  Shiseido

Famous quotes containing the word brands:

    Mistakes, scandals, and failures no longer signal catastrophe. The crucial thing is that they be made credible, and that the public be made aware of the efforts being expended in that direction. The “marketing” immunity of governments is similar to that of the major brands of washing powder.
    Jean Baudrillard (b. 1929)