Share of Voice Models
Share of Voice models can be contract models where ad placement and content are pre-negotiated. This way, advertisers have the option to have longer advertising campaigns where content does not need to change based on the availability of advertising space. Additionally, the publisher's non-ad content, i.e. in the case of a news publisher, is independent of the advertiser's marketing campaign, regardless of other sponsors or advertisers that work with the web publisher.
Share of Voice can also be employed to maximize a brand or group of brands' exposure via advertising weight expressed as a percentage of a defined total market or market segment in a given time period. The weight is usually defined in terms of expenditure, ratings, pages, poster sites etc.
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Famous quotes containing the words share of, share, voice and/or models:
“Friendship is but another name for an alliance with the follies and the misfortunes of others. Our own share of miseries is sufficient: why enter then as volunteers into those of another?”
—Thomas Jefferson (1743–1826)
“Indeed, men never know how to love. nothing satisfies them. All they know is to dream, to imagine new duties, to look for new countries and new homes. While we women, we know that we must hasten to love, to share the same bed, hold hands, and fear absence. When we women love, we dream of nothing.”
—Albert Camus (1913–1960)
“Go ahead and voice your criticisms, but don’t expect to be invited back.”
—Mason Cooley (b. 1927)
“The parents who wish to lead a quiet life I would say: Tell your children that they are very naughty—much naughtier than most children; point to the young people of some acquaintances as models of perfection, and impress your own children with a deep sense of their own inferiority. You carry so many more guns than they do that they cannot fight you. This is called moral influence and it will enable you to bounce them as much as you please.”
—Samuel Butler (1835–1902)