Benefits of Share of Voice Models Versus Pay-for-performance Models
The Share of Voice advertising model is contrary to Pay Per Click, Cost Per Impression and/or Pay to Play (see brokered programming), which are pay-for-performance models that generate revenue for the publisher (typically, the website owner) only if the advertisement is clicked or viewed. The publisher is incentivized to seek out as many advertisers as possible, often on a bid-based system. Furthermore, Share of Voice bypasses the ethical dilemmas that come with PPC and CPI models, which are subject to abuse by click fraud, or Pay to Play tactics (advertorials, product placement, news coverage in exchange for ad purchases, etc) that are not always transparently paid ads.
When content is compromised for ad dollars, the level of reputation and respect for the publisher can dwindle as readers become disenfranchised and advertisers see less return on their initial investment.
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Famous quotes containing the words benefits of, benefits, share, voice and/or models:
“Unfortunately, we cannot rely solely on employers seeing that it is in their self-interest to change the workplace. Since the benefits of family-friendly policies are long-term, they may not be immediately visible or quantifiable; companies tend to look for success in the bottom line. On a deeper level, we are asking those in power to change the rules by which they themselves succeeded and with which they identify.”
—Anne C. Weisberg (20th century)
“When your parents are in political life, you aren’t normal. Everybody talks about the benefits, but I don’t know what the benefits are.... But I’d rather have that kind of mother than an overweight housewife.”
—Katherine Berman Mariano (b. 1957)
“The fewer men, the greater share of honor.”
—William Shakespeare (1564–1616)
““Maman”, said Annaïse, her voice strangely weak. “Here is the water.”
A thin blade of silver came forward in the plain and the peasants ran alongside it, crying and singing.
...
“Oh, Manuel, Manuel, why are you dead?” moaned Délira.
“No”, said Annaïse, and she smiled through her tears, “no, he is not dead”.
She took the old woman’s hand and pressed gently against her belly where new life stirred.”
—Jacques Roumain (1907–1945)
“Friends broaden our horizons. They serve as new models with whom we can identify. They allow us to be ourselves—and accept us that way. They enhance our self-esteem because they think we’re okay, because we matter to them. And because they matter to us—for various reasons, at various levels of intensity—they enrich the quality of our emotional life.”
—Judith Viorst (20th century)