History of The Product and Advert
First going on air in the early 1980s, the advertisement featured the English actress Jenny Logan, dancing around a typical British living room in high heels, shaking the powder onto a carpet and vacuuming it up, while appearing to sing a musical jingle. The main lyric is "do the Shake n' Vac, and put the freshness back". The vocals were actually recorded by South African session vocalist, Miriam Stockley.
The jingle was in a 1950s rock and roll retro style. This style was very popular in the 1970s and 1980s in the UK. In 2000, the advertisement polled 18th place in the Channel 4 The 100 Greatest TV Adverts programme.
Logan also appeared on This Morning in 2004 as a guest to talk about the commercial.
In 2010, an updated version of the advertisement (with Jenny Logan) was made and published on television for the public.
Read more about this topic: Shake 'n' Vac
Famous quotes containing the words history of, history and/or product:
“I believe that in the history of art and of thought there has always been at every living moment of culture a “will to renewal.” This is not the prerogative of the last decade only. All history is nothing but a succession of “crises”Mof rupture, repudiation and resistance.... When there is no “crisis,” there is stagnation, petrification and death. All thought, all art is aggressive.”
—Eugène Ionesco (b. 1912)
“History takes time.... History makes memory.”
—Gertrude Stein (1874–1946)
“In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.”
—Daniel J. Boorstin (b. 1914)