History
SF Group is a privately held company owned by the Thongrompo family, headed by Suwat Thongrompo as president and his younger brother Suvit Thongrompo as managing director.
The Thongrompo family is from Eastern Thailand, where its Samarn Film Co operated movie theaters since the 1970s in Chonburi, Rayong and Chanthaburi.
The company become known as SF Cinema City in 1999 when it opened its first multiplex in Bangkok on the seventh floor of MBK Center. The still centered mainly in Bangkok and the Eastern Seaboard provinces, in 2005, the company expanded to southern Thailand, opening SFX Central Festival cinema in Phuket Town. An SF Cinema City branch in the Jungceylon complex on Patong Beach followed in October 2007.
Also in 2007, the company undertook a major branding change, with the corporate name SF Group adopted in March 2007.
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