Seven Melbourne - History

History

The station began test transmissions in July 1956, and became the first 7 station in Australia and the first in Melbourne, commenced broadcasting on 4 November, soon after the Commonwealth Government started issuing television licenses. In the opening ceremony, Eric Pearce declared :

"We dedicate this station to the full service of the community. To Australian life - the happy families in the homes - we promise to serve you faithfully and well".

HSV-7 and rival station GTV-9 were formed in time to broadcast the Melbourne Olympics, while Sydney stations TCN-9 and ATN-7 in Sydney relayed the Melbourne coverage. HSV-7 was originally owned by The Herald and Weekly Times Ltd, owners of The Herald and The Sun (now merged as the Herald Sun). These papers gave rise to the call sign HSV (the 'V' stands for Victoria, as is the normal protocol for commercial television call signs to have the third letter indicate the state where the station is licensed, although for publicity purposes HSV was said to stand for Herald Sun Vision)

In March 1960, the station converted an old cinema in Fitzroy into the southern hemisphere's first fully remote studio, fully equipped with RCA TRT video tape recorders, cameras and vision mixing equipment, as well as major stage and artist areas and audience seating. It was connected back to the station's main Dorcas Street studios by multiple microwave links. The studios were opened with a major live show featuring Bob Crosby and his band and Jimmy Edwards, amongst others.

The station began to identify as Channel Seven in the late 1960s, and since the early 1970s has used the national Seven Network logos, and has followed the network's on-air presentation and programming. In 1979, Fairfax bought a substantial share of HSV-7 after many failed bids for the entire station. In December 1986 the station was purchased in its entirety by Rupert Murdoch's News Limited. In February 1987 HSV-7 was sold back to Fairfax, along with Brisbane station BTQ-7. As a result of the payback, HSV's unique faces-sports program World of Sport, newsreader Mal Walden and its Hello Melbourne campaign, Australia's contribution to the Hello News campaigns (which by then had spread to Seven's Adelaide and Perth stations, to Tasmania through TasTV and to Queensland through Darling Downs Television 10-4-5a)-were all pulled out. Walden later moved to Ten (ATV-10) as a result of this.

In late 1987, the government introduced cross-media ownership laws which forced Fairfax to choose between its print and broadcast operations. It chose print, and HSV-7 was sold to Christopher Skase's Qintex, which already owned Seven stations in Sydney, Adelaide and Perth. In 1990 Qintex was sent into damage control after Skase escaped extradition proceedings, and the Seven Network became a discreet company. Entrepreneur Kerry Stokes bought the network in 1995. In November 2011, the station celebrated 55 years on air in Melbourne.