East Asian Analogues
In the Chinese and Japanese writing systems, there are common type styles based on the regular script for Chinese characters akin to serif and sans serif fonts in the West. In China the most popular category of serifed-like typefaces for body text is called Song (宋体, Songti), in Japan the most popular serif style is called Minchō (明朝), and in Taiwan and Hong Kong it is called Ming (明體, Mingti). The names of these lettering styles come from the Song and Ming dynasties, when block printing flourished in China. Because the wood grain on printing blocks ran horizontally, it was fairly easy to carve horizontal lines with the grain. However, carving vertical or slanted patterns was difficult because those patterns intersect with the grain and break easily. This resulted in a typeface that has thin horizontal strokes and thick vertical strokes. To prevent wear and tear, the ending of horizontal strokes are also thickened. These design forces resulted in the current Song typeface characterized by thick vertical strokes contrasted with thin horizontal strokes, triangular ornaments at the end of single horizontal strokes, and overall geometrical regularity.
In Japanese typography, the equivalent of serifs on kanji and kana characters are called uroko—"fish scales." In Chinese, the serifs are called either youjiaoti (有脚体, lit. "forms with legs") or youchenxianti (有衬线体, lit. "forms with ornamental lines").
The other common East Asian style of type is called black (黑体/體, Heiti) in Chinese and Gothic (ゴシック体, Goshikku-tai?) in Japanese. This group is characterized by lines of even thickness for each stroke, the equivalent of "sans serif." This style, first introduced on newspaper headlines, is commonly used on headings, websites, signs and billboards.
Read more about this topic: Serif
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