Seinfeld - Series Finale

Series Finale

After nine years on the air, NBC and Jerry Seinfeld announced on December 25, 1997, that the series would end production the following spring in 1998. The announcement made the front page of all the major New York newspapers, including the New York Times. Jerry Seinfeld was even featured on the cover of Time magazine's first issue of 1998. The series ended with a 75-minute episode (cut down to 60 minutes in syndication, in two parts) written by co-creator and former executive producer Larry David, which aired on May 14, 1998. Before the finale, a 45-minute retrospective clip show, "The Chronicle", was aired. The retrospective was expanded to sixty minutes after its original airing and aired once more on NBC as an hour-long episode, which has since aired in syndication.

It was also the first episode since the finale of season seven, "The Invitations", to feature opening and closing stand-up comedy acts by Jerry Seinfeld. The finale was filmed in front of an audience of NBC executives and additional friends of the show. The press and the public were shut out of the shoot for the sake of keeping its plot secret, and all those who attended the shoot of the final episode signed written "vows of silence." The secrecy only seemed to increase speculation on how the series would end. The producers of the show tweaked the media about the hype, spreading a false rumor about Newman ending up in the hospital and Jerry and Elaine sitting in a chapel, presumably to marry.

The episode enjoyed a huge audience, estimated at 76 million viewers (58 percent of all viewers that night) making it the third most watched finale in television history, behind M*A*S*H and Cheers. However, the finale received mixed reviews from both critics and fans of the show. The actual finale poked fun at the many rumors that were circulating, seeming to move into several supposed plots before settling on its true storyline—a lengthy trial in which Jerry, George, Elaine and Kramer are prosecuted for violating a "Good Samaritan law" and are sentenced to jail.

According to Forbes magazine, Jerry Seinfeld's annual earning from the show in 1998 was US$267 million. He refused NBC's offer of $5 million per episode, or more than $100 million total, to continue the show into a tenth season. Seinfeld told the network that he was not married and had no children, and wished to focus on his personal life. As of July 2007, he is still the second highest earner in the television industry, earning $60 million a year. The show itself became the first television series to command more than $1 million a minute for advertising–a mark previously attained only by the Super Bowl. According to Barry Meyer, chairman of Warner Bros. Entertainment, Seinfeld has made $2.7 billion through June 2010.