Major Sponsorships
The company sponsors, through the Sears Auto Centers, the Formula Drift Darren McNamara Sears/Falken Saturn Sky drift car.
It sponsored the NASCAR Truck Series, using the Craftsman brand as the title sponsor, from the series' inception in the 1995 NASCAR SuperTruck Series presented by Craftsman to the 2008 season, when the agreement ended. Craftsman tools remain the official tools of NASCAR.
The company sponsored the television series Extreme Makeover: Home Edition.
Is sponsors and currently has naming rights to the Sears Centre, an 11,000-seat multi-purpose family entertainment, cultural and sports center, constructed in 2006 and location in Hoffman Estates..
The company also sponsored the PBS television series "Mister Rogers' Neighborhood", under the name The Sears-Roebuck Foundation from 1968 until 1991.
It sponsored the #10 Gillett Evernham Motorsports car of Scott Riggs for the September 2, 2007, running of the Sharp AQUOS 500 at California Speedway through its Sears Auto Center branch. However, Riggs failed to qualify for the event.
Read more about this topic: Sears Holdings Corporation
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