Sears - Past and Present Store Brands

Past and Present Store Brands

  • Allstate – Automobile parts and insurance
  • Alphaline Entertainment – Video On Demand (partnered through Roxio)
  • Celestial Star – Diamond Jewelry
  • Challenge Records
  • Cheryl Tiegs – Clothing
  • Coldspot – Appliances, refrigerators
  • Companion – Tools
  • Conqueror Records
  • Covington - Clothing
  • Craftsman – Tools
  • Craftsman Professional – Top of the line Sears tools
  • Dashmate Automobile Radios & Tape players
  • David Bradley – Farm Machinery
  • Dean Witter Reynolds - financial service, brokerage
  • DieHard – Batteries
  • Discover – Credit card
  • Dunlap – Economy line of tools
  • Easy Living – Interior paint, primers, and painting accessories.
  • Economy – iceboxes, fountain pens, sewing machine cabinets, gasoline engines, portable saw rigs, variety of farm equipment, cream separator
  • Evolv – A do it yourself line of tools marketed with eco friendly green packaging
  • Gold Bond – Mens & Boys footwear
  • Goolagong - clothing
  • Harmony House – Interior Decorating Products
  • Hearthside – Rug looms & quilting frames
  • Hercules – work clothing, appliances, insurance (Hercules Life Insurance Company, owned by Sears), sewage systems, letterman's jackets, fire extinguishers, heavy-duty coveralls, and home heating systems.
  • Homart – Heating and Cooling systems, plumbing supplies, electrical supplies, kitchen cabinets, building supplies
  • J. C. Higgins – Sporting Goods, camping
  • Kenmore – Appliances
  • Kromedge – Sawblades, Dadoes, Moldering Heads, Router Bits
  • Penske – Automotive testing tools
  • Permanex – Blow-molded Polyethylene Tool Storage Cases, gas cans
  • Pilgrim – Clothing
  • Roebucks – Clothing
  • Sears Brand – Various items from all departments
  • Sears Video Arcade - Sears's own version of Atari in the early 1980s; discontinued in favor of the actual Atari systems
  • Silvertone – Stereos, Televisions, Musical Instruments
  • Silvertone Records
  • Supertone Records
  • Ted Williams Brand – Sporting Goods
  • Toughskins – Clothing
  • Tower – Cameras, photo supplies, office equipment
  • Weatherbeater – Exterior paint, primers, and accessories.

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