Theme
Scream pubs are aimed at the student market, and mostly found near to universities. They claim to be 'the number one choice of students'. Its chief competitor is Varsity, owned by the Barracuda Group, although Varsity has a more mainstream market - often concentrating on football matches on Sky Sports and located closer to town centres.
The original name came from the 1893 painting The Scream, by the Norwegian artist Edvard Munch, which is a popular poster image with many students. The painting was formerly shown on some pub signs of the former It's A Scream chain.
The pubs each have individual items, for example a giant monkey mural (Horn In Hand), a talking moose's head (White Harte, Bristol), an aadvark costume (The Aadvark, Coventry) or a large painting of a Phoenix (The Phoenix, Coventry) and their own sign relating to their name. Some go further, such as the Dry Dock in Leeds and Leicester which are built inside of an old grounded ship.
Scream pubs have a loyalty card scheme known as The Yellow Card. It is available to students annually for £1 and entitles them to discounts on selected food and drink. As of November 2006, however, selected Scream Pubs have been chosen to run a trial wherein they did not sell Yellow Cards.
With the introduction of the new Scottish Licensing Laws on September 1, 2009, Yellow Cards purchased in Scream pubs in Scotland will not be valid until 72 hours after purchase.
Since summer 2010, Scream have introduced the "Yellow Card For Life" - costing £5, with the promise that it will never expire.
Read more about this topic: Scream Pubs
Famous quotes containing the word theme:
“It seems to me that upbringings have themes. The parents set the theme, either explicitly or implicitly, and the children pick it up, sometimes accurately and sometimes not so accurately.... The theme may be “Our family has a distinguished heritage that you must live up to” or “No matter what happens, we are fortunate to be together in this lovely corner of the earth” or “We have worked hard so that you can have the opportunities we didn’t have.””
—Calvin Trillin (20th century)
“One theme links together these new proposals for family policy—the idea that the family is exceedingly durable. Changes in structure and function and individual roles are not to be confused with the collapse of the family. Families remain more important in the lives of children than other institutions. Family ties are stronger and more vital than many of us imagine in the perennial atmosphere of crisis surrounding the subject.”
—Joseph Featherstone (20th century)
“And God-appointed Berkeley that proved all things a dream,
That this pragmatical, preposterous pig of a world, its farrow that so solid seem,
Must vanish on the instant if the mind but change its theme ...”
—William Butler Yeats (1865–1939)