Back To New York
In 1991 he returned to New York and resurfaced on Z100's biggest rival, WPLJ. WPLJ had also been struggling since its glory days of the mid 1980s, and Shannon became program director and morning drive co-host. At the outset, the station was aimed right at Z100 and used the slogan "Mojo Radio," downplaying the WPLJ call letters, but this approach was eventually changed. Shannon created a Top 40 format that was geared more toward the adult contemporary audience, brought in co-host Todd Pettengill to form "The Big Show," and the WPLJ call letters were re-emphasized. The "new" WPLJ has not generally equalled the ratings of Z100, but it has found a niche in the New York radio market.
Read more about this topic: Scott Shannon
Famous quotes containing the words back to and/or york:
“I was ten when they buried you.
At twenty I tried to die
And get back, back, back to you.”
—Sylvia Plath (1932–1963)
“And you’re too fired up to go to sleep, you sit at the kitchen table. It’s really late, it’s really quiet, you’re tired. Don’t wanna go to bed, though. Going to bed means this was the day. This Feb. 12, this Aug. 3, this Nov. 20 is over and you’re tired and you made some money but it didn’t happen, nothing happened. You got through it and a whole day of your life is over. And all it is—is time to go to bed.”
—Claudia Shear, U.S. author. New York Times, p. A21 (September 29, 1993)