Organization
STB is fully owned by VisitDenmark (formerly the Danish Tourist Board), Innovation Norway (which includes the former Norwegian Tourist Board), and VisitSweden (formerly the Swedish Travel & Tourism Council). The STB regional head office is located in Tokyo, while Beijing, Guangzhou, Copenhagen, Mumbai, and Sydney are home to STB market offices and representatives. STB is headed by Søren Leerskov since 1995 and has 28 staff in the region.
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