Relationships
Sawtooth maintains relationships with academics and market research organizations such as the American Marketing Association and ESOMAR. Researchers developing new interviewing techniques such as Maximum Difference (Best Worst) have used Sawtooth to assist in constructing their projects.
In addition to producing products, Sawtooth has also hosted a research conference every 18 months in the United States since 1987. The conference is not a sales event, and speakers with contrary opinions or competing products are welcome to attend and present.
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