Livery
The airline's original livery consisted of an all white fuselage with the name SATA Internacional in ocean blue over the front windows, and a dark blue tail with the company logo. Before this the livery had an idealized logo featuring the bands of crashing waves, superimposed by a sun-disk, with the calligraphic lettering "Fly Azores" below. This tourist-friendly logo was retired at the end of the 20th century, to be replaced by the more corporate image.
After May 2009 SATA adopted a new image and a new logo which was applied to its first brand new A320-214 registered CS-TKO, named "Diáspora". The symbol, called BIA (for "Blue Islands Açor"), consists of nine geometrical shapes, representing the nine islands of the Azores assembled to form the mythical Açor of Portuguese legend. The "açor" or goshawk was thought to have been the bird found circling the islands of the Azores when Portuguese sailors first discovered the archipelago. This form is form appears on the main elevator, in addition to a portion located just ahead of the wings on the fuselage. The new scheme was adopted by both SATA International and SATA Air Açores during the fleet upgrades beginning at the end of the 20th century.
Read more about this topic: SATA International
Famous quotes containing the word livery:
“Whether, if you yield not to your father’s choice,
You can endure the livery of a nun,
For aye to be in shady cloister mewed,
To live a barren sister all your life,
Chanting faint hymns to the cold fruitless moon.
Thrice blessed they that master so their blood
To undergo such maiden pilgrimage.”
—William Shakespeare (1564–1616)
“This death’s livery which walled its bearers from ordinary life was sign that they have sold their wills and bodies to the State: and contracted themselves into a service not the less abject for that its beginning was voluntary.”
—T.E. (Thomas Edward)