Sponsorship Naming
Outside of Spain, the club was often referred to for years as TAU Cerámica Baskonia, a Spanish brand name of ceramics manufacturer TAULELL, which name sponsored the club from 1986–2009. Originally, TAULELL used another of its brand names, Taugres, as the name of the team, before changing the name to TAU Cerámica Baskonia in 1997. TAU, Baskonia and TAU Baskonia were also frequently used to refer to the team. Baskonia, Saski Baskonia, and Saski Baskonia, S.A.D. refer to the name of the actual sports club itself. In 2009, the Spanish bank Caja Laboral became the new name sponsor of the club and increased the amount of money that the name sponsor contributes to the sports club's budget.
- Caja Álava 1983–1986
- Taugrés Baskonia / Tau Cerámica Baskonia (1986–2009)
- Caja Laboral Baskonia 2009–2013
- Laboral Kutxa Baskonia 2013–present
Read more about this topic: Saski Baskonia
Famous quotes containing the word naming:
“See, see where Christ’s blood streams in the firmament!
One drop would save my soul—half a drop! ah, my Christ!—
Ah, rend not my heart for naming of my Christ!—
Yet will I call on him!—O, spare me, Lucifer!—
Where is it now? ‘T is gone; and see where God
Stretcheth out his arm, and bends his ireful brows!—
Mountains and hills, come, come and fall on me,
And hide me from the heavy wrath of God!”
—Christopher Marlowe (1564–1593)