The Santa Fe Natural Tobacco Company is a tobacco manufacturer based in Santa Fe, New Mexico, best known for its production of the Natural American Spirit cigarette brand. The company was purchased by R. J. Reynolds Tobacco Company in 2001 and is currently a division of Reynolds American.
A controversy emerged surrounding this brand for its claims to be natural, purportedly often misconstrued as meaning that the product is healthier for a smoker. In Civil Action No. 99-2496 (GK) (March 16, 2007), Reynolds American was criticized by the United States Department of Justice for making deceptive statements about "natural" tobacco products:
All these activities, despite being carried out beyond our shores, were part of the Defendants’ scheme to defraud the American public about the adverse health effects of smoking and environmental tobacco smoke. The activities which took place abroad were all devoted to advancing and furthering the efforts of the Defendants to mislead and deceive American smokers and potential smokers about the lower health risks of “low tar,” “lite,” “ultra lite,” “mild” and “natural” cigarettes, as well as the dangers of smoking, nicotine addiction, and environmental tobacco smoke.Famous quotes containing the words santa fe, santa, natural, tobacco and/or company:
“On the Atchison, Topeka and the Santa Fe.”
—Johnny Mercer (1909–1976)
“On the Atchison, Topeka and the Santa Fe.”
—Johnny Mercer (1909–1976)
“The enemy is like a woman, weak in face of opposition, but correspondingly strong when not opposed. In a quarrel with a man, it is natural for a woman to lose heart and run away when he faces up to her; on the other hand, if the man begins to be afraid and to give ground, her rage, vindictiveness and fury overflow and know no limit.”
—St. Ignatius Of Loyola (1491–1556)
“My excuse for not lecturing against the use of tobacco is, that I never chewed it; that is a penalty which reformed tobacco-chewers have to pay; though there are things enough I have chewed which I could lecture against.”
—Henry David Thoreau (1817–1862)
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—Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)