The Santa Fe Natural Tobacco Company is a tobacco manufacturer based in Santa Fe, New Mexico, best known for its production of the Natural American Spirit cigarette brand. The company was purchased by R. J. Reynolds Tobacco Company in 2001 and is currently a division of Reynolds American.
A controversy emerged surrounding this brand for its claims to be natural, purportedly often misconstrued as meaning that the product is healthier for a smoker. In Civil Action No. 99-2496 (GK) (March 16, 2007), Reynolds American was criticized by the United States Department of Justice for making deceptive statements about "natural" tobacco products:
All these activities, despite being carried out beyond our shores, were part of the Defendants’ scheme to defraud the American public about the adverse health effects of smoking and environmental tobacco smoke. The activities which took place abroad were all devoted to advancing and furthering the efforts of the Defendants to mislead and deceive American smokers and potential smokers about the lower health risks of “low tar,” “lite,” “ultra lite,” “mild” and “natural” cigarettes, as well as the dangers of smoking, nicotine addiction, and environmental tobacco smoke.Famous quotes containing the words santa fe, santa, natural, tobacco and/or company:
“On the Atchison, Topeka and the Santa Fe.”
—Johnny Mercer (1909–1976)
“On the Atchison, Topeka and the Santa Fe.”
—Johnny Mercer (1909–1976)
“Being natural is one of the most irritating poses I know in people.”
—Alexander Theroux (b. 1940)
“There’s nothing quite like tobacco: it’s the passion of decent folk, and whoever lives without tobacco doesn’t deserve to live.”
—Molière [Jean Baptiste Poquelin] (1622–1673)
“All I can tell you with certainty is that I, for one, have no self, and that I am unwilling or unable to perpetrate upon myself the joke of a self.... What I have instead is a variety of impersonations I can do, and not only of myself—a troupe of players that I have internalised, a permanent company of actors that I can call upon when a self is required.... I am a theater and nothing more than a theater.”
—Philip Roth (b. 1933)