Marketing Campaigns
In May 2006, SanDisk launched an anti-iPod campaign labelling iPod users as "iSheep", "iChimps", etc. These campaigns featured graffiti-type posters around urban areas and a website (iDont.com), in an effort to promote the e200 series. SanDisk has since replaced the iDont campaign with LilMonsta.com, which is also the name of the creature that resembles the player. In June 2008, the LilMonsta.com was shut down in favor of the new website.
On September 3, 2006 SanDisk announced the "Made for Sansa" program, following the similar program by Apple inc for its iPod. With it, a number of 3rd party accessories have been released, including hardware accessories mostly for the proprietary 30-pin IO port featured on the e200, c200, Connect, View, and Fuze players.
Maki Goto, a Japanese pop artist has also endorsed the Sansa e200 series with a promotional video, featuring one of her songs.
In 2007, SanDisk launched a Flash microsite to promote the line of MP3 players. ShopSansa.com (available only in North America, Australia and New Zealand) was later added as the official online store for the players, as well as third-party accessories and entertainment products such as console games and DVD movies.
Read more about this topic: San Disk Sansa
Famous quotes containing the word campaigns:
“That food has always been, and will continue to be, the basis for one of our greater snobbisms does not explain the fact that the attitude toward the food choice of others is becoming more and more heatedly exclusive until it may well turn into one of those forms of bigotry against which gallant little committees are constantly planning campaigns in the cause of justice and decency.”
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