Non-fiction
In addition to uses of San Angeles by the entertainment industry, political causes and businesses alike have adopted the concept. For example, in April 1989, Camp Pendleton was viewed as the last remaining open-space barrier against a future "San Angeles" composed of Southern California boom and sprawl from Santa Barbara to the Mexican border. In 2002, environmentalist and commentator Tershia d'Elgin described a then-recent federal district court ruling on the Endangered Species Act of 1973 related to paving over land as promising "to transform our county into El Toro too. Everything that has made San Diego worth living in will be gone. It will become San Angeles." That same year, the 2002 political movement to have San Fernando Valley seceded from Los Angeles to become an independent incorporated city of its own suggested San Angeles as the potential new name for the proposed incorporated city. However, "San Angeles" ranked ninth in popularity behind the name "San Fernando Valley" in a field of eleven potential names. Along with the proposed "Los Fernando", "San Angeles" was viewed as an absurd juxtaposition which made no sense at all in Spanish.
In 2006, Marissa Mayer, Google's then 31-year-old product-launch czar, seized on the San Angeles concept to describe how Google might modify its home page:
We're still not ready to make really fundamental changes and blast all of our products on our home page. there are a few key concepts I've been thinking about in terms of how we can change navigation on our site. One is what I would call the San Angeles or Los Diego strategy. You take large product and merge them together into the biggest possible nucleus. So if you took San Diego and Los Angeles together and merged them into one mega-city, that's even bigger and more memorable than the two cities independently... It is hard for people to remember more than 5 or 10 products from a particular company. If we can take each of the products we have and make them even larger and more meaningful to people, I think there’s a lot of benefit that could be had by both the users, because they don’t have to remember quite as much.
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