Samantha Thavasa is a Japanese fashion company, known primarily for its handbags popular among twenty-something women. Other accessory lines such as Samantha Thavasa Deluxe, Samantha Vega, Samantha Thavasa New York were created to meet different markets.
The company was founded in 1994 by Kazumasa Terada, the current CEO and president. The company has over 130 retail stores in Japan. In late 2006 Samantha Thavasa opened its first U.S. store in New York City.
Read more about Samantha Thavasa: Marketing