Advantages To The Marketing Manager
- Understanding the economic structure of an industry
- Identifying segments within a market
- Identifying a target market
- Identifying the best customers in place
- Doing marketing research to develop profiles (demographic, psychographic, and behavioral) of core customers
- Understanding competitors and their products
- Developing new products
- Establishing environmental scanning mechanisms to detect opportunities and threats
- Understanding one's company's strengths and weaknesses
- Auditing customers' experience of a brand in
- Developing marketing strategies for each of one's products using the marketing mix variables of price, product, distribution, and promotion
- Coordinating the sales function with other parts of the promotional mix, such as advertising, sales promotion, public relations, and publicity
- Creating a sustainable competitive advantage
- Understanding where brands should be in the future, and providing an empirical basis to write marketing plans regularly to help get there
- Providing input into feedback systems to help monitor and adjust the process
Read more about this topic: Sales Force Management System
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