Saints Row: The Third - Marketing and Release

Marketing and Release

Prior to its release, Saints Row: The Third was marketed and promoted heavily through the use of numerous Internet and TV trailers to include hiring new rap duo Broken Pixels to produce an original song and trailer, "The Third Street Saints", as the official theme song. In addition, several special editions of the game are available. To promote the game in Australia, THQ had securely-fitted attire women to dispense free petrol for motorists in the suburb of Redfern, New South Wales. The event lasted three hours until police were involved. Saints Row: The Third has received heavy sponsorship and has appeared at game conventions with its own booth. Saints Row: The Third has appeared at E3, THQ Gamer's Day, Comic Con, PAX '11, Eurogamer Expo '11 and Gamescom.