Current Operations
Sainsbury's currently operates 1012 hypermarkets, supermarkets and convenience stores. This is split down as 572 supermarkets and 440 convenience stores. It also operates Sainsbury's Bank, which sells financial services, and is a joint venture with Lloyds Banking Group; Sainsbury's Online internet shopping services; and has a property portfolio worth £8.6 billion (as of March 2007). Sainsbury's now has more than 1000 stores across the UK. It is the third largest supermarket chain in the UK (since 2009), and places an emphasis on a higher quality grocery offering compared to its other large rivals.
According to Kantar Worldpanel rankings published in January 2008, Sainsbury's market share was 16.4% compared to Tesco's 31.5%, Asda's 16.7% and Morrison's 11.4%.
The latest Kantar findings, published in September 2012, show changes in the supermarkets' respective market shares, with Tesco's market share now at 30.8%, Asda's 17.6%, Morrison's 11.5% and Sainbury's remaining at 16.4%.
Subsidiary businesses of Sainsbury's include the following:
- Sainsbury's Local convenience store chain by Sainsbury's
- Sainsbury's Central mini-supermarkets by Sainsbury's, due to be phased out and be re-branded under the core Sainsbury's 'Main Mission' format
- Sainsbury's Online Online shopping service from Sainsbury's
- Sainsbury's Active Kids loyalty voucher scheme by Sainsbury's
- Sainsbury's Bank Financial services from Sainsbury's and Lloyds Banking Group, established in February 1997
According to CACI, as of 2006, Sainsbury's has market dominance in 8 postcode areas; TQ (Torquay), SN (Swindon), GU (Guildford), RH (Redhill), DA (Dartford), SE (South East London), EN (Enfield) and WV (Wolverhampton).
It is particularly strong in London and the South-East, where it is based.
Sainsbury's has powerful positions within many UK cities; for example in Southampton there are 5 Sainsbury's supermarkets and 2 Sainsbury's Local stores, one of the supermarkets in Southampton is also one of its Flagship stores.
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