Company Information
S1 is one of the many affiliated companies in the giant Hokuto Corporation group. Hokuto distributes the studio's videos via retail sales and online through its DMM website. The Public Relations representative for the studio is Megumi Yamane (山根愛美).
The studio's website, s1s1s1.com, has been online since June 30, 2004 and their first videos were released in November 2004 starring AV Idols Sora Aoi and Alice Ogura along with the simultaneous debut of eight new actresses: MEW, Mami Hayasaki, Kaya Yonekura, Chihiro Hara, Kanan Kawai, Akane Mochida, Rin Hino and Misato Shiraishi. All Japanese adult videos are censored by applying a mosaic over the genital areas but in late 2004, S1 was the first company to replace the old analog mosaics with a new thinner digital mosaic they named "girigiri" or risky mosaic (ギリギリモザイク, girigirimozaiku?).
In celebration of its 5th anniversary, S1 organized a special puroresu event with All Japan Pro Wrestling, which was held on January 22, 2010 at Korakuen Hall. The main bout of the event, named the Akiho Yoshizawa Cup after the popular idol of the studio, featured several prominent wrestlers such as Keiji Mutoh, Masakatsu Funaki, TARU, and Ryota Hama.
S1 began producing videos in Blu-ray format as early as September 2009 with The Raped Female Teacher 2 starring Akiho Yoshizawa. By late 2011, the S1 catalog of Blu-ray releases numbered 53 videos. S1 became the first Japanese AV studio to produce works in 3D format in June 2010. The first, 3D x Mika Kayama, starring Mika Kayama, was released on June 7th and the second, 3D x Yuma Asami, starring Yuma Asami, came out on June 19th. Shooting in 3D was a new experience for the studio and required actors to move more slowly and new lighting arrangements. Production took three months, about three times longer than the usual AV. The release of the 3D videos coincided with the introduction of 3D televisions by Sony and Panasonic and the titles were expected to boost sales of the new TVs. S1 and other AV studios were also looking for a way to increase lagging sales and intended to produce several more 3D titles for 2010.
Read more about this topic: S1 No. 1 Style
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