Career
Def Jam became just one piece in Simmons' corporation, Rush Communications, Inc., which included a management company, a clothing company called Phat Farm, a movie production house, television shows such as Def Comedy Jam, a magazine and an advertising agency. Rick Rubin sold his share of the record company for $100 million to Universal Music Group in 1996. Simmons produced Def Poetry, begun as a television series on HBO, which also branched into a Broadway live stage production in 2002. In 2000, he co-founded the Internet start-up 360 Hip Hop which he later sold to BET.
He is also majority shareholder of the website Global Grind.
In 1985 Russell Simmons co-produced and appeared in the film, Krush Groove.
Read more about this topic: Russell Simmons
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