Rula Lenska - Early Career

Early Career

Her big break was as Little Ladies' band member, "Q," in the British TV series Rock Follies (1976) and its sequel Rock Follies of '77 the following year. By this time, she had renounced her title as a Polish countess; she has said of the decision, "In England it doesn't count, if you'll excuse the pun."

Rock Follies was not widely seen in North America, but in the late 1970s and early 1980s, Lenska became famous in the United States and Canada for her Alberto VO5 hair products commercials. The commercial began with a closeup of her stating, "I'm Rula Lenska." People assumed this was a product endorsement by a celebrity whose name the advertisers expected them to know—although, in North America, Lenska was virtually unknown prior to the VO5 ad campaign. In another TV commercial, this time for RCA, she states "My hair is a brilliant red, my eyes a dazzling green and if you're not seeing that you're not watching on an RCA television". In a Tonight Show monologue that aired after the commercials started running, Johnny Carson asked "Who the hell is Rula Lenska?" and began using Lenska's name as a running joke on his show. Around the same time, Jane Curtin played Lenska in a sketch on Saturday Night Live. Soon (at least to US audiences) Lenska became famous because of the mere assumption that she was famous. Most people in the US were unaware that she had an acting career in the United Kingdom, and believed she was a model. The discovery that she was not that prominent in the United States led to Alberto-Culver's eventual decision not to renew its contract with her, bringing an end to her commercial "starring roles".

Read more about this topic:  Rula Lenska

Famous quotes containing the words early and/or career:

    Yet, haply, in some lull of life,
    Some Truce of God which breaks its strife,
    The worldling’s eyes shall gather dew,
    Dreaming in throngful city ways
    Of winter joys his boyhood knew;
    And dear and early friends—the few
    John Greenleaf Whittier (1807–1892)

    Whether lawyer, politician or executive, the American who knows what’s good for his career seeks an institutional rather than an individual identity. He becomes the man from NBC or IBM. The institutional imprint furnishes him with pension, meaning, proofs of existence. A man without a company name is a man without a country.
    Lewis H. Lapham (b. 1935)