History
Royal Caribbean Cruises Ltd. was formed in 1997 when Royal Caribbean Cruise Line, founded in 1968, and Celebrity Cruises, founded in 1988, was then purchased. The decision was made to keep the two cruise line brands separate following the merger; as a result Royal Caribbean Cruise Line was re-branded Royal Caribbean International and Royal Caribbean Cruises Ltd. was established as the new parent company of both Royal Caribbean International and Celebrity Cruises.
A third brand under Royal Caribbean Cruises ownership was formed in 2000 when Island Cruises was created as a joint venture with British First Choice Holidays. Island Cruises became an informal cruise line on the British and Brazilian markets.
In November 2006, Royal Caribbean Cruises purchased Pullmantur Cruises based in Madrid, Spain. From there, the company expanded radically with the creation of new cruise lines: Azamara Club Cruises was created in May 2007 as a subsidiary of Celebrity Cruises and CDF Croisières de France, aimed at French-language customers, in May 2008. Another new cruise line, TUI Cruises began operations in 2009. The brand is aimed at a German-speaking audience and is a joint venture with TUI Travel PLC.
TUI AG had previously become the owner of 50% of Island Cruises following their acquisition of First Choice Holidays in 2007. In October 2008 Royal Caribbean Cruises sold their share of Island Cruises to TUI.
Read more about this topic: Royal Caribbean Cruises Ltd.
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