The Rover Company is a former British car manufacturing company founded as Starley & Sutton Co. of Coventry in 1878. The company traded as Rover manufacturing cars between 1904 and 1967 when it was sold to Leyland Motor Corporation, becoming the Rover marque. The marque went through several lifetimes before its liquidation in 2005.
After developing the template for the modern bicycle with its Rover Safety Bicycle of 1885, the company moved into the automotive industry. It started building motorcycles and Rover cars, using their established marque with the iconic Viking Longship, from 1904 onwards. Land Rover vehicles were added from 1948 onwards, with all production moving to the Solihull plant after World War II.
Famous quotes containing the words rover and/or company:
“One dreadful sound could the Rover hear,
A sound as if, with the Inchcape Bell,
The Devil below was ringing his knell.”
—Robert Southey (1774–1843)
“Whether lawyer, politician or executive, the American who knows what’s good for his career seeks an institutional rather than an individual identity. He becomes the man from NBC or IBM. The institutional imprint furnishes him with pension, meaning, proofs of existence. A man without a company name is a man without a country.”
—Lewis H. Lapham (b. 1935)