Background
Sands is from Long Beach, California. He began his life with the upbringing and diverse experience in the motorcycle industry. His first motorcycle was a RM 50 dirt bike, given to him on his 5th birthday, to which, after just minutes of riding, he broke a bone, but fell in love with it anyway. He literally grew up in the Performance Machine shop, and started working there at age 14 sweeping floors. Quickly moving up to assembly, sanding polishing, wheel designing, eventually working his way as Director of R&D and Design at Performance Machine. In 2005, after the tremendous success Sands found on Discovery Channel's Biker Build-Off vs. Arlen Ness, Sands founded Roland Sands Design. RSD designs concept motorcycle parts and accessories and builds custom motorcycles. RSD works with major motorcycle manufacturers to design concept and prototype motorcycles and promote benchmark product in the motorcycle industry and beyond. Sands’ designs are described as being a mixture of sport bike and chopper influences to create the ultimate custom bikes.
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